Aberdeen Strategy & Research
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Aberdeen Strategy & Research provides unparalleled insights into the business technology market. Drawing on primary research data and fact-based insights, this experienced group of industry analysts and research professionals understands the trends and pain points around technology usage, and creates research that articulates the tangible impact of technology in a business environment. Aberdeen鈥檚 brand-neutral insights motivate potential buyers to take action and leverage technology more effectively.

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150+ Years of Experience

150+ years of strategic research experience in providing unbiased technology perspectives

1K+ Surveys

Over 1,000 surveys that are a robust foundation for effective marketing assets

4M+ Data Points

Over 4 million data points that differentiate facts from opinions

Recent News
Axios  
While "Grandma" still reigns supreme in many families, other names are becoming more mainstream, according to a BabyCenter poll conducted for Axios. What they're saying: "The most common nicknames for grandmas include Nana, Gram, Mimi and Gigi. 鈥 Nicknames that are simpler for young children to articulate endure the test of time," says Rebekah Wahlberg, baby name trends specialist at BabyCenter.
Yahoo! Finance  
"Criminals are using email with success to scam, infiltrate networks, and unleash malicious payloads," warns Usman Choudhary, Chief Product and Technology Officer, VIPRE Security Group. "We're witnessing bad actors relentlessly exploiting human vulnerabilities and software flaws, circumventing email gateways and security measures with alarming precision. Robust email and endpoint defenses, coupled with a vigilant human frontline, remain our strongest defense against these unyielding attacks."
Yahoo! Finance  
鈥淥ur first quarter financial results are some of the Company鈥檚 strongest since the second quarter of 2022,鈥 said Vivek Shah, Chief Executive Officer of 约炮视频. 鈥淲e are particularly pleased with the growth in our subscription and licensing revenues, as we continue to pursue a balanced business model."
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