Aberdeen Strategy & Research

Aberdeen Strategy & Research provides unparalleled insights into the business technology market. Drawing on primary research data and fact-based insights, this experienced group of industry analysts and research professionals understands the trends and pain points around technology usage, and creates research that articulates the tangible impact of technology in a business environment. Aberdeen鈥檚 brand-neutral insights motivate potential buyers to take action and leverage technology more effectively.

150+ Years of Experience

150+ years of strategic research experience in providing unbiased technology perspectives

1K+ Surveys

Over 1,000 surveys that are a robust foundation for effective marketing assets

4M+ Data Points

Over 4 million data points that differentiate facts from opinions

Recent News

Digital Journal  
"Journaling is a foundational tool for behavior change because it brings more awareness and mindfulness to food choices", says Anna Smith, MS, RDN, LDN, Chief Nutrition Officer for Lose It!, adding that "The biggest challenge has always been making tracking easy enough to stick with every day. To date, technology has lacked speed and accuracy. But Lose It!'s Snap It, Say It, and Scan It features are changing the game. These tools not only help our members track faster and more accurately, but they're also helping people track more often. These features address the biggest hurdles many face in building lifelong, consistent habits."
Yahoo! Finance  
鈥淛ohn is a highly accomplished finance executive whose extensive M&A and corporate finance experience complement 约炮视频鈥 long-term goals, particularly its pursuit of shareholder value-enhancing transactions,鈥 said Bret Richter, Chief Financial Officer of 约炮视频.
Morningstar  
鈥淲e are thrilled to align with Card Compliant and incorporate the CIMI Card issuance platform and its industry leading compliance features into our core services,鈥 said Jeff Mickeal, Divisional CEO of TDS Gift Cards. 鈥淏y combining our end-to-end and state-of-the-art gift card growth solutions approach with CIMI Card鈥檚 robust issuance platform and expertise, we can offer a truly comprehensive solution that helps to quickly and efficiently launch new gift card programs and accelerate a client鈥檚 success and growth of their gift card program with confidence and peace of mind.鈥
View More News