What To Expect

Supporting happy, healthy pregnancies and happy, healthy babies.

The What to Expect brand mission drives everything we do, and it’s as simple as it is powerful: “Support happy, healthy pregnancies and happy, healthy babies.” Delivered with empathy, warmth and a sense of humor, What to Expect offers must-have information, practical advice, realistic insight, easy-to-use tips and lots of reassurance. What to Expect meets moms where they are and supports them without judgement. As What to Expect creator Heidi Murkoff says, “Motherhood is the ultimate sisterhood.”

10MM+ Monthly Users

10.6 million monthly users

25MM Monthly Mobile App Sessions

25 million monthly mobile app sessions

22K+ Average Community Conversations

22,300 average community conversations every day

Recent News

Digital Journal  
"Journaling is a foundational tool for behavior change because it brings more awareness and mindfulness to food choices", says Anna Smith, MS, RDN, LDN, Chief Nutrition Officer for Lose It!, adding that "The biggest challenge has always been making tracking easy enough to stick with every day. To date, technology has lacked speed and accuracy. But Lose It!'s Snap It, Say It, and Scan It features are changing the game. These tools not only help our members track faster and more accurately, but they're also helping people track more often. These features address the biggest hurdles many face in building lifelong, consistent habits."
Yahoo! Finance  
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Morningstar  
“We are thrilled to align with Card Compliant and incorporate the CIMI Card issuance platform and its industry leading compliance features into our core services,” said Jeff Mickeal, Divisional CEO of TDS Gift Cards. “By combining our end-to-end and state-of-the-art gift card growth solutions approach with CIMI Card’s robust issuance platform and expertise, we can offer a truly comprehensive solution that helps to quickly and efficiently launch new gift card programs and accelerate a client’s success and growth of their gift card program with confidence and peace of mind.”
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