What To Expect

Supporting Happy, Healthy Pregnancies And Happy, Healthy Babies

What to Expect is the world鈥檚 best-known, most trusted pregnancy and parenting brand. Our app and website are produced by What to Expect鈥檚 founder, Heidi Murkoff, alongside a team of award-winning journalists, editors, physicians, and other pregnancy and parenting health experts. Millions of parents and parents-to-be visit the What to Expect website every month for medically reviewed answers to their questions about pregnancy and parenting, delivered with empathy, warmth, and a sense of humor.

12MM+ Monthly Users

12.3 million monthly users

24MM Monthly Mobile App Sessions

24 million monthly mobile app sessions

2MM+ Newsletter Subscribers

2.1 million newsletter subscribers

Recent News
Axios  
While "Grandma" still reigns supreme in many families, other names are becoming more mainstream, according to a BabyCenter poll conducted for Axios. What they're saying: "The most common nicknames for grandmas include Nana, Gram, Mimi and Gigi. 鈥 Nicknames that are simpler for young children to articulate endure the test of time," says Rebekah Wahlberg, baby name trends specialist at BabyCenter.
Yahoo! Finance  
"Criminals are using email with success to scam, infiltrate networks, and unleash malicious payloads," warns Usman Choudhary, Chief Product and Technology Officer, VIPRE Security Group. "We're witnessing bad actors relentlessly exploiting human vulnerabilities and software flaws, circumventing email gateways and security measures with alarming precision. Robust email and endpoint defenses, coupled with a vigilant human frontline, remain our strongest defense against these unyielding attacks."
Yahoo! Finance  
鈥淥ur first quarter financial results are some of the Company鈥檚 strongest since the second quarter of 2022,鈥 said Vivek Shah, Chief Executive Officer of 约炮视频. 鈥淲e are particularly pleased with the growth in our subscription and licensing revenues, as we continue to pursue a balanced business model."
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